Dentsu Creative Isobar has been awarded the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). The account will be managed from the agency’s Mumbai and Gurugram offices.
Under the new mandate, the agency will spearhead Canon India’s digital and commerce strategy, leveraging its capabilities across media, data, consumer insights and digital retail. The partnership aims to enhance the customer journey, improve online conversions and strengthen the brand’s presence across digital and retail touchpoints.
The collaboration comes as brands increasingly focus on delivering integrated and personalised experiences for consumers. By combining creativity with commerce and audience intelligence, Dentsu Creative Isobar will work towards driving greater visibility, deeper consumer engagement and measurable business growth for Canon India.
Commenting on the partnership, Vishesh Magoo, Assistant Director and Head of Camera Business Unit at Canon India, said the company has witnessed encouraging results from its association with the agency and is looking forward to building impactful campaigns that support category growth while creating meaningful consumer experiences.
Sahil Shah, CEO of Dentsu Creative Isobar, said the expanded mandate reflects the growing importance of integrating creativity, data and commerce to meet evolving consumer expectations. He added that the agency is committed to supporting Canon India’s long-term growth ambitions through connected marketing solutions.
Shanu Jain, Managing Partner at Dentsu Creative Isobar, said the partnership is built on trust and collaboration, with a focus on creating seamless consumer experiences that bridge discovery, consideration and purchase while accelerating business growth and innovation.
