RedTaxi has rolled out a new advertising campaign highlighting its complete mobility ecosystem, bringing together its cab, auto and bike services under a single brand message. Conceptualised by STOM Productions, the campaign aims to simplify the brand’s expanded offerings through a unified communication strategy. Built around the Tamil tagline, “Cab. Auto. Bike-na.. RedTaxi dhan,” the campaign is … Read more
Stayfree has introduced an upgraded version of its Secure XL sanitary pad, featuring a new Pad Change Alert designed to help women identify the right time to replace their pad. The innovation is backed by a new integrated campaign starring brand ambassador Kiara Advani. Directed by acclaimed filmmaker Shoojit Sircar and produced by Magnon India, the campaign highlights the everyday challenges … Read more
Ice cream brand Go Zero has decided to discontinue its influencer marketing budget, opting instead to invest in full-time, in-house content creators. Founder Kiran Shah announced that the brand will hire two dedicated creators-one producing content in Hindi and the other in Kannada-to strengthen its regional storytelling. According to Shah, the decision stemmed from the … Read more
Dentsu Creative Isobar has been awarded the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). The account will be managed from the agency’s Mumbai and Gurugram offices. Under the new mandate, the agency will spearhead Canon India’s digital and commerce strategy, leveraging its capabilities across media, data, consumer insights and digital retail. … Read more
Posterscope India has promoted Hassnain Kurreshi to Executive Creative Director. An 11-year veteran of the company, Kurreshi previously served as Group Creative Director and has steadily risen through multiple creative leadership roles, reflecting his long-standing contribution to the agency’s creative growth.
Prime Video has announced that the second season of its hit reality series The Traitors will premiere globally on August 13, with new episodes releasing every Thursday. Hosted once again by Karan Johar, the upcoming season will feature 21 celebrities competing in a high-stakes game of trust, betrayal and strategy. Produced by Dharmatic Entertainment in collaboration with All3Media International, the Indian adaptation … Read more
Meta has launched Facebook Verified, a free verification badge for personal profiles aimed at helping users distinguish genuine accounts from fake profiles and AI-generated identities. The new feature uses a selfie-based identity verification process, where users submit a short video selfie that is matched with their existing profile photos. Available to eligible users aged 18 and … Read more
Digital lending platform mPokket has named actor Naveen Polishetty as its brand ambassador and unveiled a new campaign, ‘mPokket Ante Non-Stop Growth’, aimed at connecting with young borrowers in Andhra Pradesh and Telangana. Conceptualised by Social Panga, the campaign comprises a 35-second master film and two 20-second digital films. Inspired by Polishetty’s own career journey, the … Read more
For years, marketers followed a predictable formula-build awareness, create desire and drive purchase. Today, that formula is rapidly evolving. As Gen Z gains spending power and Gen Alpha begins influencing household decisions, brands must rethink how they communicate, engage and earn trust. Unlike previous generations, these consumers don’t just watch content-they interact with it. They … Read more
Ruchi Kansal has been promoted to Associate Director – Global Data, Audiences & Technology Solutions at Publicis Groupe. Previously serving as Global Data, Audiences & Technology Solutions Manager, she has played a key role in connecting local markets with global strategy while driving data, audience, and marketing technology initiatives. Before Publicis Groupe, she built her … Read more