TrucksUp has appointed actor Ajay Devgn as its brand ambassador as part of its new campaign, ‘Ab Apni Chalao’, aimed at building awareness of its digital platform among truck owners, drivers, fleet operators, transporters and other stakeholders across the commercial vehicle ecosystem.
The campaign will roll out through an integrated marketing push across markets, with TrucksUp positioning itself as a one-stop platform supporting the entire commercial vehicle ownership lifecycle while expanding its footprint within India’s logistics sector.
Sarthak Elwadhi, co-founder, TrucksUp, said Devgn’s association marks a defining milestone for the company, with his credibility, resilience and strong connect with people aligning closely with TrucksUp’s vision of empowering India’s transport community through technology and trust. He said the partnership goes beyond a celebrity endorsement, strengthening the platform’s emotional connection with truck owners and transporters, and that the ‘Ab Apni Chalao’ campaign is designed to build greater confidence in digital adoption while reinforcing TrucksUp’s position as a trusted name in India’s trucking ecosystem.
The company added that the association is also expected to boost its visibility among wider industry stakeholders, including OEMs, financial institutions, insurance companies, fuel partners and government bodies.
The move reflects a broader trend of digital platforms in India’s logistics and commercial vehicle space turning to mainstream celebrity endorsements to build trust among a traditionally offline, relationship-driven customer base, as the sector gradually shifts toward tech-enabled ownership and fleet management solutions.
