Raymond Realty has appointed Karishma Mehta as Cluster Head – Marketing. In her new role, she will lead integrated marketing, brand strategy, digital growth, and customer acquisition across key project clusters. Mehta joins from Thinkly, where she served as a founding member and Vice President – Marketing & Alliances, bringing extensive experience in brand building, … Read more
GoKwik and PayU have launched a multi-brand direct-to-consumer shopping experience within ChatGPT, letting users discover, compare and purchase products from participating brands without leaving the chat interface. The experience is currently live with brands including Kriti Sanon’s Hyphen, Beardo and Kilrr, with more expected to join through the GoKwik ecosystem. Users can search for products … Read more
TrucksUp has appointed actor Ajay Devgn as its brand ambassador as part of its new campaign, ‘Ab Apni Chalao’, aimed at building awareness of its digital platform among truck owners, drivers, fleet operators, transporters and other stakeholders across the commercial vehicle ecosystem. The campaign will roll out through an integrated marketing push across markets, with … Read more
Marico Limited has unveiled the launch campaign for its new Parachute Advansed Protein Shampoo, built around the tagline ‘Aisa Kya Hai?’ – a playful question designed to spark curiosity before revealing its answer: the protagonist’s naturally healthy hair. Set across vibrant street scenes, the film follows a young woman navigating everyday moments while drawing curious, … Read more
WPP Media has entered a strategic technology partnership with agentic AI startup Kily to strengthen its commerce offering across India’s ecommerce ecosystem, giving its Commerce Practice a more connected and outcome-driven approach for brands and sellers. Kily builds AI agents that autonomously manage commerce operations – including listing, pricing and advertising – across marketplaces and … Read more
Hindustan Unilever (HUL) reported a 10% year-on-year rise in turnover to ₹17,184 crore for the quarter ended June 2026 (JQ26), up from ₹15,661 crore a year earlier, driven by broad-based growth across home care, beauty and foods. Underlying sales growth (USG) came in at 10%, sharply higher than 4% a year ago, while underlying volume … Read more
Nielsen has launched Ad Intel AI, an AI-powered platform that brings together advertising data from multiple sources into a single interface for marketers and media professionals. The platform is designed to help users analyse competitor activity, ad spend, creative execution and potential market opportunities in real time. It marks the first release in a broader … Read more
Snapchat has partnered with Samsung India on a creator-led campaign to launch the company’s latest Galaxy foldable smartphones, enlisting 60 Gen Z Snap Stars from across the country to drive content around the launch. The activation, which began on 22 July, is being rolled out in two phases. In the first phase, 20 creators attended … Read more
Dentsu India has promoted Maya Nair to Senior Vice President, recognising her contributions since joining the company as Vice President in 2023. With prior leadership experience at KPMG India and EY, Nair brings strong expertise in business transformation, consulting, and marketing to her expanded role.
Swiggy has appointed former Myntra CEO Nandita Sinha as the new CEO of Instamart, its quick commerce business. She succeeds Amitesh Kumar Jha, who has stepped down from the role to pursue other opportunities, marking a key leadership transition as Swiggy continues to strengthen its quick-commerce operations