CenturyPly has launched its latest integrated campaign, ‘Hara Board Ka Asli Boss’, for Century HDF Premium Plus, featuring cricket legend Rahul Dravid and actor Saurabh Shukla. The pan-India campaign aims to strengthen consumer preference for the premium HDF board category by shifting the narrative from advertising claims to demonstrated product performance. The campaign forms part … Read more
DBS Bank India has rolled out a new chapter of its ‘There’s always an IDEAL Way to Bank’ campaign for DBS IDEAL, its digital banking platform for businesses, using humour and relatable storytelling to reframe how B2B banking is communicated. Departing from conventional feature-led B2B messaging, the campaign weaves business banking into the everyday lives … Read more
Bengaluru-based fashion startup SNITCH has acquired affordable women’s western wear brand Berrylush, marking its entry into the women’s apparel market and expansion beyond its core menswear business. The move was announced by SNITCH founder and CEO Siddharth Dungarwal on social media. The company will work with Berrylush co-founder Anusha Chandrashekar and her existing team to … Read more
Cinépolis India has partnered with Sony Pictures Entertainment India to roll out a range of limited-edition Spider-Man collectibles ahead of the theatrical release of Spider-Man: Brand New Day. The merchandise has been available across Cinépolis cinemas in India since 24 July, part of the promotional push for the film, which hits theatres on 30 July … Read more
Malabar Gold & Diamonds has signed on former India cricket captain MS Dhoni as its brand ambassador, backing the jewellery retailer’s ‘Responsible Jeweller’ positioning. The association will roll out through a multi-platform campaign spanning television, print, digital, social media, radio, cinema, out-of-home and retail, reaching consumers across the brand’s network of more than 450 stores … Read more
After nearly four decades of shaping India’s media and advertising landscape, industry veteran Shashi Sinha has stepped down from his role as Strategic Advisor at Omnicom Media India, closing out one of the most influential careers in the country’s media business. An alumnus of IIT Kanpur and IIM Bangalore, Sinha began his career at Parle … Read more
Every Indian household knows the panic of “meri maid nahi aayi” – no backup plan, no fixed pricing, no way to verify who’s walking into your home. While food, cabs and groceries went digital years ago, domestic help stayed exactly where it always was. Pronto set out to fix that, one ten-minute booking at a … Read more
Kanika Bedi has joined Nokia as Regional Communications Manager, where she will lead media relations for the company’s India operations. She joins from PersonaKraft, where she served as Corporate Communication Strategist and Employee Advocacy Trainer, bringing with her extensive communications experience from roles at Reckitt, The Coca-Cola Company, and Ericsson.
Tanvi Swami has joined PepsiCo as Marketing Director, where she will lead marketing for iconic beverage brands including Pepsi, 7UP, and Mirinda. She announced the appointment on LinkedIn, expressing excitement about joining the company and gratitude to the leadership and talent team for the opportunity.
FanCode has acquired the digital streaming rights for the Delhi Premier League (DPL) 2026, organised by the Delhi & District Cricket Association (DDCA). The tournament runs from July 31 to September 2 and will see FanCode stream all 57 matches – 44 in the men’s competition and 13 in the women’s. The third edition of … Read more