Cinépolis India has partnered with Sony Pictures Entertainment India to roll out a range of limited-edition Spider-Man collectibles ahead of the theatrical release of Spider-Man: Brand New Day.
The merchandise has been available across Cinépolis cinemas in India since 24 July, part of the promotional push for the film, which hits theatres on 30 July in English, Hindi, Tamil, Telugu, Kannada and Malayalam.
Devang Sampat, managing director, Cinépolis India, said the chain is always looking for ways to extend the moviegoing experience beyond the screen, and that the collaboration with Sony Pictures reflects its focus on bringing fans closer to the stories and characters they love. He added that the exclusive collectibles are meant to create memorable experiences for audiences across the country.
Shony Panjikaran, general manager and head, Sony Pictures Releasing International, India, said Spider-Man has entertained generations of fans worldwide, and the partnership gives Indian audiences another way to celebrate the film’s arrival. He said the tie-up with Cinépolis lets fans take home a piece of the Spider-Man experience, and that the studio is looking forward to audiences coming together on the big screen to celebrate the character.
Directed by Destin Daniel Cretton, Spider-Man: Brand New Day stars Tom Holland, Zendaya, Jacob Batalon, Jon Bernthal and Sadie Sink.
The collectibles push adds to a growing trend of Indian exhibitors using licensed merchandise and experiential tie-ins to deepen engagement around major theatrical releases, particularly for franchise titles with strong pre-release fan anticipation.
