Impact Mints has named actor Ranveer Singh as its first brand ambassador in India, launching a new campaign titled “Yeh Mint Nahi, Momint Hai.” The campaign film shows Singh preparing for a shoot before reaching for a tin of Impact Mints, only for an assistant director to do the same. Singh’s “Tum bhi?” sets up the campaign line, “Yeh mint nahi, momint hai.” The film was created by StudioFry and will roll out across digital platforms, OTT, social media, retail outlets, quick commerce, modern trade and on-ground activations.
Ranveer Singh said Impact Mints stands for confidence, freshness and a bold, contemporary outlook, values he identifies with, and that he’s excited to partner with a brand building a strong consumer connection through quality and innovation.
Ayush Dugar, chief marketing officer at Dugar Overseas, said Impact Mints is among India’s leading mint brands and that Ranveer Singh was the clear choice for its first-ever ambassador, embodying the confidence, energy and authenticity the brand represents. He called the partnership a defining “momint” in the brand’s journey as it scales distribution and deepens its presence across modern retail and quick commerce.
Devang Singh, founder and director at StudioFry, said the campaign deliberately avoided giving Singh a performed character, opting instead for small, subtle, slice-of-life moments. He said the idea was to show facets of Singh rarely seen on screen, arguing that a brand built on real moments needed the real man rather than a role, making him the right register for Impact Mints’ storytelling.
