RunnTV has partnered with smart TV operating system provider Coolita to expand the distribution of free ad-supported streaming television (FAST) channels and Connected TV (CTV) advertising in India.
Under the partnership, RunnTV’s portfolio of FAST channels – spanning movies, entertainment, music, kids, news, lifestyle, devotional and regional content – will be made available on more than five million active Coolita-powered smart TVs across the country.
The collaboration combines Coolita’s smart TV ecosystem with RunnTV’s FAST technology stack, which covers channel playout, scheduling, distribution and monetisation, aimed at expanding FAST content reach while opening up new CTV advertising opportunities for brands.
Manish Sinha, founder and CEO of RunnTV, said India is seeing rapid growth in Connected TV consumption and FAST television, calling the Coolita partnership another step in building the infrastructure needed to scale the ecosystem. He added that the collaboration helps premium content owners reach more households, gives advertisers access to high-quality CTV audiences, and delivers a better free television experience to consumers.
Coco Lee, CEO of Coolita, said the partnership aims to enhance the entertainment experience for users in India, with RunnTV’s expertise in FAST channel operations and monetisation combining with Coolita’s growing smart TV ecosystem to expand access to premium free television and drive the next phase of FAST growth in the country.
The partnership underscores the accelerating shift toward FAST and CTV platforms in India, as content owners and device makers look to capture growing ad-supported streaming audiences.
