HOMEFOIL, the kitchen essentials brand from LSKB Aluminium Foils, has launched a new campaign featuring brand ambassador Kareena Kapoor Khan. Produced by Dharma 2.0 and directed by filmmaker Punit Malhotra, the campaign includes two TVCs reimagining everyday food wrapping through premium, food-safe packaging, spotlighting the brand’s Golden Embossed and Golden 2-in-1 Paper & Aluminium Foils.

The first film uses humour-led storytelling, showing Kareena at lunch with colleagues when two men mistakenly ask for “oil” found in the packaging, leading to the punchline that it’s “not oil, but only foil,” and closing with the tagline “Wrap Karo Unwrap Karo.” The second film is a catchy jingle depicting relatable mishaps, a leaking lunchbox, a soggy sandwich, stale leftovers, to highlight how HOMEFOIL keeps food fresh and hygienic.

The campaign also flags a real consumer issue: India’s foil market is split between organised and unorganised players, where thickness and quality are often compromised, urging buyers to choose certified products over price alone.

Kunal Bajaj, Promoter, Jupiter Group, said the campaign reinforces HOMEFOIL’s leadership in the golden embossed foil category, noting the brand’s second collaboration with Kareena Kapoor Khan. Lakshay Singhal, Director, LSKB Aluminium Foils, added that the brand’s promise is that what’s printed on the pack is exactly what consumers get.