JioStar, the official broadcast and digital partner for the Premier League in India, has launched its campaign for the 2026/27 season, titled “Humara Long Distance Love.” The campaign features three films starring Tiger Shroff, Sanju Samson and Riyan Parag, all self-professed Premier League superfans, and aims to celebrate the deep, long-distance devotion Indian fans have for clubs across the world.
Each film uses the framing of a long-distance relationship, opening as though the celebrity is talking about a romantic partner, before revealing the real object of their commitment is their football club. In “The Workout,” Tiger Shroff vents through a gym session before revealing his Manchester United jersey. In “The Date,” Riyan Parag appears to be prepping for a date, only for friends in Manchester United jerseys to show up for the season opener. In “The Long Wait,” Sanju Samson reflects on constant travel before his hotel room fills with friends in Liverpool jerseys for kick-off.
All three shared personal reflections on their fandom, describing the loyalty, sacrifice and emotional investment that comes with following a club from afar. Prashant Khanna, Head – Sports: Rights & Innovation, JioStar, said the campaign celebrates the organic, self-chosen devotion of millions of Indian fans who follow the league through late nights and early mornings.
The Premier League’s 2026/27 season runs from August 22, 2026, to May 30, 2027, with defending champions Arsenal opening against newly promoted Coventry City. All 380 matches will stream live and exclusively on JioHotstar and Star Sports Network.
