Indian households chose Parle products 8.5 billion times in 2025, according to the Brand Footprint India 2026 report by Worldpanel by Numerator, cementing the biscuit maker’s position as India’s Most Chosen In-Home FMCG Brand for the 14th consecutive year.
That figure works out to roughly 23 million choices a day – more than 250 every second. The report measures this through Consumer Reach Points (CRPs), a metric combining household reach, the proportion of buyers and purchase frequency over a year.
Parle’s 8.5 billion CRPs were the highest recorded by any FMCG brand in India – and, notably, higher than the global CRPs of some of the world’s most chosen FMCG brands across all markets covered by the study.
Mayank Shah, Chief Marketing Officer, Parle Products, said a household reaching for the same biscuit week after week reflects a trust that advertising alone cannot build – one shaped by nearly a century of consistency. He attributed this to genuine product quality and value, an extensive distribution network that keeps Parle within reach nationwide, and pricing that removes any hesitation to buy. He added that the brand’s portfolio has evolved alongside changing consumer habits, and that Parle remains focused on deepening its reach and driving meaningful innovation.
Parle Products’ portfolio includes brands like Parle-G, Monaco and Melody, backed by over 130 manufacturing units, more than 7,000 distributors and a presence across roughly 75 lakh retail outlets. Now in its 14th edition, the Brand Footprint report has tracked FMCG brand choice in India since 2013.
