Amorepacific has launched Korean beauty brand Mamonde in India, available exclusively through Nykaa, extending the two companies’ decade-long partnership and following Mamonde’s recent expansion into the US market.
Mamonde made its India debut on August 15 with a skincare portfolio built around flower-derived ingredients and the brand’s proprietary Hyper-Flora technology, drawing on more than 30 years of floral research, positioned around everyday skincare concerns for younger, ingredient-conscious consumers.
The launch adds to Amorepacific’s existing India portfolio with Nykaa, which already distributes brands including Innisfree and Laneige.
Paul Lee, Country Head, Amorepacific India, said bringing Mamonde to India marks another milestone in the company’s growth, pointing to the affinity Indian consumers have built with Korean beauty through Innisfree and Laneige. He said Mamonde’s blend of floral expertise, efficacy and accessibility made it a natural fit for a younger consumer base, and welcomed the partnership with Nykaa to widen its reach.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, called the launch another chapter in the platform’s decade-long partnership with Amorepacific, adding that Mamonde’s floral expertise and Korean beauty innovation strengthen Nykaa’s skincare offering as it introduces the brand to a new generation of Indian consumers.
Mamonde is currently available across markets in the Americas, Europe and Asia-Pacific.
