Pizza Hut India has rolled out its Triple Spice range, layering heat across sauce, toppings and a Bhoot Jolokia chilli crust – a first for the brand.

The range comes in four sauce variants: American Nashville, Mexican Mango Habanero, Japanese Wasabi and Korean Red Chilli. A 3-in-1 option lets customers mix flavours on a single pizza, catering to varying spice preferences in one order.

Priced from Rs 199, the range is available across Pizza Hut outlets in India for dine-in, takeaway and delivery.

To mark the launch, the brand has rolled out a campaign film shot inside a Pizza Hut restaurant, built around an airline-themed narrative. Four friends are taken on a fictional “spicy flight,” experiencing the three layers of heat – sauce, toppings and the chilli-infused crust – through the course of the film.

Manish Guptaa, chief marketing officer, Pizza Hut India, said the brand recognises that spice means different things to different consumers – some lean into bold heat, others prefer flavour-forward, milder profiles. He added that the Triple Spice range was designed to reflect this diversity, bringing together global spice profiles under one offering so customers can pick the experience that fits their palate.

The launch taps into India’s growing appetite for experimental, globally-inspired flavours, positioning Pizza Hut as a brand willing to push beyond conventional toppings and sauces to meet evolving consumer taste preferences.