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Day: August 18, 2026

IGP’s ‘The Rakhi Promise’ Spotlights Small Sibling Gestures This Raksha Bandhan

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IGP has launched its Raksha Bandhan campaign, ‘The Rakhi Promise’, centred on the small promises, memories and everyday gestures that define sibling relationships. The campaign brings together a humorous brand film, creator-led storytelling and collaborations with brands across beauty, fashion, food, wellness and entertainment. The film contrasts the culture of instant delivery with the thoughtfulness … Read more

Wipro Consumer Care Enters Premium Skincare With Dermatouch Acquisition

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Wipro Consumer Care & Lighting has acquired DERMATOUCH, a fast-growing, science-backed premium skincare brand, marking its entry into India’s premium skincare segment. This is Wipro Consumer Care’s 18th acquisition globally and its third in the past month. Founded by Anish Nagpal and Amit Purswani, DERMATOUCH is a concern-based skincare brand addressing issues like pigmentation, acne, … Read more

Noopur Khandekar has joined Galeries Lafayette India as Head of Brand Marketing

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Noopur Khandekar has joined Galeries Lafayette India as Head of Brand Marketing. Based in Mumbai, she joins from Tilt Brand Solutions, where she served as Senior Vice President. Khandekar brings extensive experience across brand strategy, consumer insights and marketing, having previously worked with Spring Marketing Capital, MullenLowe Lintas Group and Rediffusion Y&R.

Delhivery’s ‘Bridge the Distance’ Reconnects Estranged Siblings This Raksha Bandhan

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Delhivery has launched ‘Bridge the Distance’, a Raksha Bandhan campaign that looks beyond physical distance to explore the emotional gaps that can quietly grow between siblings. The campaign’s hero film follows a brother and sister whose relationship drifts apart after a disagreement over the sister’s decision to marry for love. It captures how unresolved conflicts … Read more

Spinny Turns 36 Cars Into Moving Canvases of India’s Regions

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Spinny has launched a campaign bringing together 36 artists from across India, transforming cars into canvases that capture the distinct culture, landscapes and identity of the regions they represent. Timed around Independence Day, the campaign film brings together artworks inspired by different states and union territories, with each artist interpreting their home region through their … Read more

Mahindra Tractors Unveils New Anthem ‘Dunia Vich Ikko Lalkar’ with Sukhbir Singh, Parmish Verma

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Mahindra Tractors has launched a new theme song, ‘Dunia Vich Ikko Lalkar’, bringing together global music sensation Sukhbir Singh and Punjabi star Parmish Verma to celebrate the brand’s position as the world’s No. 1 tractor maker and its deep-rooted connect with the farming community. Built on the idea that Mahindra’s leadership deserves a celebration as … Read more

Baazar Kolkata Signs Kartik Aaryan as Brand Ambassador Amid National Expansion

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Baazar Kolkata has roped in actor Kartik Aaryan as its brand ambassador, marking the value retailer’s 25th year even as it scales up to 250 stores across 13 states. The association comes as Baazar Retail, which operates Baazar Kolkata, pushes further beyond its eastern India stronghold, expanding its footprint of fashion, lifestyle and home essentials … Read more