Flipkart has launched a Raksha Bandhan campaign that turns a familiar sibling ritual into a workplace intervention, letting sisters “hire” their brothers’ colleagues as official Rakhi gift reminders. Created with 22feet, part of Omnicom Advertising India, the ‘Hire A Rakhi Reminder’ campaign plays on a relatable truth – sisters remind, brothers promise, and the gift … Read more
CreativeMud has been appointed as the creative agency for Orbit Wire & Cable, winning the mandate through a multi-agency pitch process. Under the mandate, CreativeMud will oversee brand strategy and creative development for Orbit Wire & Cable, with the scope covering an integrated communication approach across platforms. The core focus will be on strengthening the … Read more
WPP Media has been named the integrated media partner for Daawat, the flagship brand of LT Foods, taking on a mandate that spans media strategy, planning, buying and activation across India. As part of the account, the agency will manage Daawat’s end-to-end media operations, leveraging audience data, technology and AI-led planning to drive the brand’s … Read more
Google has roped in cricketer Shubman Gill for the Indian market campaign around its Pixel 11 Pro, with a film titled ‘Made by Google ’26: Find Me a Match with Shubman Gill’. The film follows Gill as he explores Paris using the Pixel 11 Pro, leaning on the device to navigate an unfamiliar city. He … Read more
Shopsy has launched a new campaign, ‘Khelo. Jeeto. Shopsy Karo’, anchored by a film that taps into a distinctly Indian instinct – the habit of turning everyday moments into games. The film opens with familiar, relatable scenes: sprinting to catch a moving train, navigating impossibly narrow lanes, nailing a tight parking spot, or landing a … Read more
Michael Kors has launched its Raksha Bandhan campaign, ‘Present Perfect’, featuring sibling duo Athiya Shetty and Ahan Shetty, spotlighting thoughtful gifting rooted in personal connection. The campaign showcases Michael Kors’ fashion and accessories range while placing personal choice at the centre of what makes a gift meaningful. Through key visuals featuring the Shetty siblings, it … Read more
HUL-owned skincare brand Minimalist posted total income of Rs 697.4 crore in FY26, up 37% from Rs 508.95 crore a year earlier, as the digital-first beauty brand scaled through its first full financial year under Unilever ownership. Revenue from operations climbed 36% to Rs 690.2 crore from Rs 506.5 crore, per consolidated filings with the … Read more
Pizza Hut India has rolled out its Triple Spice range, layering heat across sauce, toppings and a Bhoot Jolokia chilli crust – a first for the brand. The range comes in four sauce variants: American Nashville, Mexican Mango Habanero, Japanese Wasabi and Korean Red Chilli. A 3-in-1 option lets customers mix flavours on a single … Read more