Michael Kors has launched its Raksha Bandhan campaign, ‘Present Perfect’, featuring sibling duo Athiya Shetty and Ahan Shetty, spotlighting thoughtful gifting rooted in personal connection.
The campaign showcases Michael Kors’ fashion and accessories range while placing personal choice at the centre of what makes a gift meaningful. Through key visuals featuring the Shetty siblings, it captures both the individuality and familiarity that mark sibling relationships, building on the idea that the best gifts reflect the recipient’s personality and style rather than convention.
For the occasion, the brand has curated a gifting edit spanning handbags, small leather goods, fragrances, watches, sunglasses and ready-to-wear, catering to varied tastes and giving shoppers flexibility.
The campaign extends offline too, with curated Rakhi gift walls set up across Michael Kors stores to inspire shoppers ahead of the festival.
As part of the activation, the brand is introducing an interactive Wish Service at its Mumbai and Delhi stores, where customers can share their gift preferences, which store associates relay to the sibling doing the gifting – adding a layer of personalisation to the in-store experience.
With ‘Present Perfect’, Michael Kors positions Raksha Bandhan gifting as an extension of personal expression and genuine sibling bonds.
