Baazar Kolkata has roped in actor Kartik Aaryan as its brand ambassador, marking the value retailer’s 25th year even as it scales up to 250 stores across 13 states.
The association comes as Baazar Retail, which operates Baazar Kolkata, pushes further beyond its eastern India stronghold, expanding its footprint of fashion, lifestyle and home essentials across metro, tier-II, tier-III and emerging markets nationally.
Kartik Aaryan said he was delighted to join the Baazar Kolkata family, noting that the brand has built trust with millions by making quality fashion and lifestyle products both affordable and accessible. He called the brand’s journey from an eastern India retailer to a national value retail chain inspiring, adding that he looks forward to being part of its growth story and connecting with customers across the country.
Abhishek Khemka, director & CEO, Baazar Retail, said the brand has always believed fashion should be accessible to everyone, and that Kartik Aaryan reflects the confident, aspirational and relatable mindset of today’s customers. He added that the retailer’s evolution from a regional player to a 250-store national network is a reflection of the trust customers have placed in it, with the ambassadorship arriving at an important juncture as the brand heads into the festive season.
Umesh Sharma, marketing head, Baazar Kolkata, called the association a defining moment for the brand, adding that as the retailer continues expanding nationally, the partnership will help strengthen brand recall and deepen customer engagement across markets.
