Key Highlights:
- Brand Launch: Bollywood actor Ranbir Kapoor has introduced ‘ARKS,’ a premium lifestyle brand offering a curated collection of apparel, accessories, and sneakers for both men and women.
- Product Range: The debut line features versatile essentials, including cotton jersey T-shirts, French terry sweatshirts, denim jackets, and sneakers, all designed with a minimalist aesthetic.
- Retail Presence: ARKS has opened its first studio in Mumbai’s Bandra neighborhood, providing customers with an immersive brand experience.
Summary:
Ranbir Kapoor, renowned for his dynamic roles in Indian cinema, has ventured into the fashion industry with the launch of ‘ARKS,’ a premium lifestyle brand that embodies his personal style and ethos. The brand’s inaugural collection offers a range of modern essentials designed for both functionality and style.
Product Line:
ARKS’ debut collection includes:
- Men’s Apparel: Cotton jersey T-shirts, French terry sweatshirts, knitted hoodies, denim biker jackets, and reversible leather bomber jackets.
- Women’s Apparel: Crop tops, cotton jersey T-shirts, kaftan tops, French terry hoodies, and twill biker jackets.
- Accessories: Sneakers in black and white, available in low-top and mid-top styles, made from milled leather with Ortholite insoles, along with bamboo yarn socks and baseball caps.
The collection is priced between ₹1,499 for basics and ₹34,999 for premium items, catering to a wide range of consumers.
Retail Experience:
ARKS has established its first studio in Mumbai’s Bandra neighborhood, designed by Anagram Architects. The store features a neutral color palette with bold pops of red, reflecting Kapoor’s personal style and the brand’s minimalist aesthetic. The space is designed to be light-filled and inviting, offering an immersive shopping experience.
Brand Philosophy:
ARKS aims to provide a wardrobe of elevated basics that are versatile, timeless, and sophisticated. The brand emphasizes understated luxury, focusing on quality materials and craftsmanship to create pieces that resonate with individuals seeking confidence and personal expression through their attire.
Call to Action:
Explore the ARKS collection at the Bandra studio or visit the brand’s official website to discover a range of premium essentials that embody modern elegance and understated luxury.
