Volkswagen has launched a new campaign for its commercial vehicle range, putting the spotlight on the ID. Buzz and Multivan. Conceptualised by Bernbach, “Fit More Life In Your Life” builds on the brand’s ‘Let’s Go For A Drive’ platform, launched in 2024, and follows last year’s ‘Why The Long Car’ campaign – this time zeroing in on the flexibility and functionality of VW’s People Movers range, positioning the vehicles as suited to both daily needs and leisure pursuits.
The campaign centres on two hero films directed by Justin McMillan through Clockwork, which walk through different real-life use cases – family trips, hauling sports equipment, beach outings and camping – to show how the vehicles’ extra space lets people adapt to changing plans on the fly.
The ID. Buzz, VW’s all-electric reimagining of its iconic Kombi van, comes with sliding doors and flexible seating, while the Multivan seats up to eight and is built around adaptability for evolving travel needs.
Bernbach’s creative director Steve Hey said most people upsize to a People Mover for the space, but the real benefit lies in what that space enables – all the more so when it comes wrapped in Volkswagen’s unmistakable van silhouette. Michelle Rowney, Volkswagen’s head of marketing and product for Commercial Vehicles, added that the campaign captures the range’s versatility in a way that feels human, relatable and inspiring – built around helping people say “yes” to more of what matters.
The campaign rolls out nationally this month across two hero films, alongside digital, social and large-format outdoor advertising.
