Berger Paints India has unveiled a refreshed brand identity with a new campaign, ‘Rang Bana Rahe’, built around the idea of preserving colour through life’s changing circumstances. The campaign draws on Berger’s existing colour-protection proposition – anchored in products like HomeShield, WeatherCoat Anti Dustt and Easy Clean – and extends it beyond walls into a … Read more
Ankit Pandey has joined Sony Pictures Networks India as Group Head, Sports Ad Sales. With over 12 years of experience in sports advertising and media sales, he previously worked with JioStar as Associate Director, Sports (TV & Digital), where he led ad sales and brand partnerships across major cricket properties.
JSW Group has extended its ‘Rukna Nahi Hai’ campaign with a new film cheering on the Indian men’s and women’s hockey teams at the FIH Hockey World Cup 2026. The film brings together former Indian hockey stars Sardar Singh, Rani Rampal and Ajinder Kaur, weaving together different generations of the sport to spotlight the legacy … Read more
Pepperfry has unveiled a refreshed brand identity to mark its shift from a furniture-focused platform to a broader home products marketplace. The new identity brings a redesigned logo, an updated visual system and a new tagline – “Fashion for your Home.” The company says its marketplace now spans over 150 categories and 100,000+ products across … Read more
boltt, the homegrown smartphone brand from the house of Fire-Boltt, has roped in Bollywood actor Ayushmann Khurrana as its brand ambassador, marking a key step in building a distinctive identity in India’s crowded smartphone market. The move comes as boltt gears up to launch its first smartphones – the Ace 5G and Evo – exclusively … Read more
KRAFTON Ad Platform India (KADP India), the Indian arm of South Korea-based ad-tech company NEPTUNE, has officially launched its advertising technology business in the country. Set up in April 2026, KADP India will focus on advertising technology and operations within the Indian market. As its first major move, the company has partnered with KRAFTON to … Read more
Volkswagen has launched a new campaign for its commercial vehicle range, putting the spotlight on the ID. Buzz and Multivan. Conceptualised by Bernbach, “Fit More Life In Your Life” builds on the brand’s ‘Let’s Go For A Drive’ platform, launched in 2024, and follows last year’s ‘Why The Long Car’ campaign – this time zeroing … Read more
Furlenco has launched “Drop Dead. Gorgeous.”, a three-film campaign that captures the ways women decompress and reconnect with themselves once they’re home. Conceptualised in-house by Furlenco and brought to life by Zero Rules Filmhouse, the campaign is built around what it calls the “Drop Dead” ritual – the shift from a high-pressure day outside to … Read more
Meta has introduced new AI features to help small businesses manage tasks, track performance and generate business documents using Meta AI. The assistant can now connect with a business’s Facebook and Instagram accounts, Meta ad campaigns, and Google Workspace tools including Gmail, Docs, Sheets and Slides. This is live across all Meta AI surfaces – … Read more
Resham Manaktala has been promoted to Associate Vice President, Strategy at Starcom India. She expressed gratitude to her mentors and colleagues for their support, while highlighting a year of learning, challenging business assignments and high-energy pitches