boltt, the homegrown smartphone brand from the house of Fire-Boltt, has roped in Bollywood actor Ayushmann Khurrana as its brand ambassador, marking a key step in building a distinctive identity in India’s crowded smartphone market. The move comes as boltt gears up to launch its first smartphones – the Ace 5G and Evo – exclusively on Flipkart.
With his range and broad appeal across audience segments, Ayushmann brings a fresh, relatable voice to boltt as it introduces its smartphone lineup to Indian consumers. Both the Ace 5G and Evo are designed around the everyday needs of modern users, combining performance, design and practical features such as a 6,000mAh battery, in line with boltt’s positioning around dependable, accessible smartphone experiences.
Arnav Kishore, founder and CEO of boltt, said Ayushmann’s distinctive energy and individuality make him a natural fit for the brand, adding that boltt wants its personality to feel contemporary, relatable and rooted in how consumers actually use technology today – something he believes aligns closely with the actor’s ability to connect across audiences while bringing his own perspective.
Ayushmann Khurrana said what drew him to boltt was its clear read on what consumers need day-to-day, paired with a contemporary yet accessible approach to the smartphone category, adding that he’s excited to be part of the brand’s entry into the space.
The partnership will see Ayushmann feature across boltt’s upcoming brand and product campaigns, marking the start of what both sides describe as a long-term association as boltt builds its presence in India’s smartphone market.
