Škoda India has unveiled a refreshed Slavia alongside a new campaign, “Says It All,” built around a quiet, character-led film rather than a conventional product showcase. The ad opens on a deserted Škoda showroom, where a woman wanders in alone, slips behind the wheel of the Slavia without ceremony, and drives off. As she settles … Read more
VZY, Dish TV Group’s connected digital entertainment platform, has appointed Uttam Tiwari as Chief Technology Officer and Edwin Charles Albert as Senior Vice President – Product. Tiwari will lead technology and engineering, while Albert will oversee product strategy, content experience and consumer engagement as VZY strengthens its focus on AI-led content discovery and personalisation.
Dhruv Dhawan is set to move on from The Trade Desk after joining the company in April 2025 as Vice President – Revenue, where he led its India business. With over two decades of experience across advertising, digital strategy, sales and marketing, Dhawan has previously held leadership roles at JioStar, Disney+ Hotstar, Google, Airtel and … Read more
Adfactors PR has acquired a majority stake in Australian communications consultancy SenateSHJ, expanding its international footprint and strengthening its capabilities across the Asia Pacific region. The partnership brings together two independent communications firms with complementary expertise in reputation management, stakeholder engagement, strategic communications and complex business transformation. SenateSHJ will continue operating independently under its existing … Read more
As football season kicks back into gear with all its familiar highs, lows, and frantic group-chat debates, Coca-Cola Zero Sugar has turned to one of Britain’s biggest rap exports to put that chaos to music. The brand has partnered with Central Cee on “The Team,” an original track built for its new Premier League campaign, … Read more
Mathrubhumi has launched its Onam campaign, “Manassil Ennum Maveli” (The Spirit of Maveli Lives On), reimagining what the mythical Maveli era’s values look like when applied to present-day Kerala. Rather than leaning on familiar Onam visuals like Pulikali or Pookalam, the campaign puts the spotlight on four individuals whose work spans traditional knowledge, environmental conservation, … Read more
Nykaa has rolled out “Be The Face of Nykaa,” a campaign built entirely around Gen Z beauty enthusiasts aged 18 to 26. The ask is simple: submit a GRWM (Get Ready With Me) video for a shot at becoming one of three official Faces of Nykaa. Link: https://www.instagram.com/reel/DcIaB9dhA-r/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The prize is a full year embedded … Read more