Ice cream brand Hocco has teamed up with Mirzapur: The Movie to roll out a limited-edition Bullet Ice Cream, stretching the crime drama’s pop-culture footprint into a consumer product for the first time.

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Announcing the collaboration on LinkedIn, Hocco’s vice president of e-commerce, Prathamesh T., called the launch “as bold, unexpected and unapologetic as the show itself.” He said the product blends “pop culture, nostalgia and a whole lot of flavour,” promising customers “full Mirzapur vibes” in every scoop.

True to the franchise’s identity, the ice cream is shaped like a bullet – a visual signature closely tied to Mirzapur’s world of power and gunrunning. The campaign leans into that imagery with its tagline, “ILAKA APNA, RULES APNA AUR… BULLET BHI APNI,” echoing the show’s swagger and territorial bravado.

Per the VP, the Bullet Ice Cream will soon roll out across major quick-commerce and e-commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon and BigBasket, alongside availability at Huber & Holly outlets.

The collaboration arrives as Mirzapur makes its jump from streaming to the big screen. Produced by Excel Entertainment and presented by Amazon MGM Studios along with Excel Entertainment, the film is directed by Gurmmeet Singh and written by Puneet Krishna. Mirzapur: The Movie hits theatres on September 4, 2026.

For Hocco, the tie-up is a bet on riding the franchise’s cultural momentum right as anticipation for the film peaks, turning a beloved show’s aesthetic into a shelf-ready, scroll-stopping product just weeks ahead of its theatrical release.