Integrated PR and communications agency The Hype Studio has been appointed to handle public relations and communications for robotics and automation company Integra Robotics. The mandate covers strategic communications, media relations, thought leadership and brand storytelling.
The communications programme will centre on indigenous robotics, industrial automation, collaborative robots, smart manufacturing, AI and computer vision, along with robotics applications in defence and hazardous environments.
Integra Robotics builds robotics solutions for manufacturing, industrial and defence use cases, including cobots, mobile robots, vision systems and end-of-arm tooling, alongside customised solutions for machine tending, assembly, inspection, packaging, palletising and material handling. It is also developing remotely operated robotic platforms for defence and hazardous environments to reduce human exposure in high-risk operations.
Aman Uppal, head, strategy & business, The Hype Studio, said Indian manufacturing is entering a phase where robotics and automation will drive productivity, precision and global competitiveness, and that Integra Robotics’ indigenous engineering strength makes it well placed to build meaningful industry narratives.
Abhit Kumar, CEO, Integra Robotics, said the real opportunity lies in building practical, India-ready automation solutions, and that the partnership with The Hype Studio will help the company engage more meaningfully with the manufacturing and technology ecosystem as it scales.
