An India vs Pakistan fixture never plays out like a regular match – it’s a cultural event that dominates timelines, debates, and dinner-table conversations. CREX’s latest OOH campaign taps directly into that anticipation, positioning itself as the go-to platform for fans following the IND-W vs PAK-W clash on 5 September.
The standout creative element is the scoreline itself: a bold “9-1” reflecting India’s dominance over Pakistan in the last 10 matches, delivered with a cheeky “Oye hoye, kya scene hai” headline. It’s a subtle dig dressed up in desi swagger – playful, confident, and unmistakably rivalry-coded.
At the centre of the campaign is Harmanpreet Kaur, captain of the Indian women’s cricket team, holding up the CREX app interface showing live match schedules for the Women’s Asia Tournament. Her presence lends the campaign both credibility and cultural weight, reinforcing that women’s cricket isn’t a footnote – it’s building genuine fan engagement and has the potential to turn fixtures like IND vs PAK into major cricketing moments in their own right.
Beyond the OOH spectacle, the campaign reflects CREX’s larger positioning shift: from a scores-and-stats utility to a platform built around fandom itself – following, engaging, and participating in the game as it happens. With high-visibility placements and a headline built for scroll-stopping recall, this campaign is another step in CREX’s push to become synonymous with cricket fandom in India.
