AlphaTheta, the company behind Pioneer DJ, has appointed Team Pumpkin as its social media agency in India, entrusting the agency with its digital strategy across the country.
Under the mandate, Team Pumpkin will manage AlphaTheta’s social media strategy, content creation, community engagement, and ongoing digital communication across platforms. The agency’s focus will centre on product storytelling and building deeper engagement with India’s DJ, music creator, and electronic music communities – audiences that are increasingly shaping the country’s evolving music culture.
AlphaTheta, formerly known as Pioneer DJ, specialises in DJ equipment and professional audio technology, offering hardware, software, and digital solutions for artists and music professionals worldwide.
Speaking on the partnership, Schelicia Caszo, Head of Marketing at Alphatec Audio Video, said the brand wanted a digital partner who understands both culture and community as it strengthens its presence in India’s fast-evolving music landscape. Devasis Barkataki, Managing Director at Alphatec Audio Video, added that the collaboration marks an important step toward building stronger digital connections with India’s growing base of music professionals and enthusiasts.
From Team Pumpkin’s side, Co-founder Swati Nathani said the agency is excited to partner with a brand carrying such strong global legacy and community passion, with plans to deliver culturally relevant, social-first content tailored to India’s dynamic music ecosystem.
Founded in 2012, Team Pumpkin offers digital marketing services spanning creative, influencer, content, and performance marketing.
