Omnichannel watch retailer Just In Time has rolled out a new brand campaign, ‘Watching Out For You,’ featuring brand ambassador Ayushmann Khurrana. Built around two films, the campaign frames watch-buying as a personal choice shaped by style, personality, occasion and individual taste.
The first film explores this personal connection to watch-buying, while the second spotlights Just In Time’s pan-India retail footprint. Together, the films showcase the brand’s catalogue of 50+ global watch brands and over 10,000 styles spanning luxury, premium and smartwatch segments.
Raju Chheda, founder and MD of Just In Time, said the brand has focused on making watches accessible to Indian consumers since 2006, and that the new campaign marks an evolution from offering choice to helping customers find a watch that feels personal.
Ronak Shah, CEO of Just In Time, called watch selection “deeply personal,” noting the campaign leans on Khurrana to bring alive the many ways people relate to what they wear on their wrist.
Khurrana echoed the sentiment, saying what people wear is an extension of who they are, and that a watch quietly becomes part of everyday life – worn to work, celebrations or while travelling. He added that the campaign’s understanding of this personal bond made it relatable to work on.
The films will roll out across Just In Time’s digital and social platforms, alongside its network of 100+ retail stores nationwide.
