Vi has rolled out a new film following its recent rebrand, built around teaching audiences the correct way to say its name. The official music video features actor Rohit Saraf alongside comedian Biswa Kalyan Rath, content creator Niharika NM, and Kamiya Jani and Kunal Vijayakar. The film opens with Saraf shooting an ad and delivering … Read more
STIM Spark has partnered with actor Vedika Pinto for a new campaign promoting its Instant Whitening toothpaste, bringing its Oral Beauty proposition into the popular GRWM (Get Ready With Me) format. Link: https://www.instagram.com/reel/Dc-z-TvO2pp/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The campaign film follows Pinto through her hair and makeup routine as she gets ready for a date, with her smile added … Read more
Hyundai Motor India has appointed para archer Sheetal Devi as its brand ambassador. The 19-year-old is the world No. 1 para archer and reigning world champion, alongside being an Arjuna Awardee, Paralympic medallist, two-time world record holder and three-time Asian Games medallist. As part of the association, Devi will feature across Hyundai Motor India’s purpose-led … Read more
Britannia Milk Bikis has launched a campaign built around a familiar Tamil Nadu ritual – biting around the flower-shaped border of its Classic biscuit before eating the centre. The habit has earned the biscuit the nickname ‘Poo Potta Border Biscuit,’ which translates to “the biscuit with the flower border.” Conceptualised by Talented, the campaign plays … Read more
Google’s Gemini has rolled out four interactive features around Kaun Banega Crorepati, letting viewers engage with the show beyond the television broadcast, according to a blog post shared by Google. The features include an on-screen trivia segment, a Gemini-powered lifeline called Sanket Suchak, a daily game called Sanket Sawaal, and an interactive KBC quiz. As … Read more
Aditya Gupta has joined Cornitos as Head of Marketing, Branding & Innovation. He brings over 17 years of experience across integrated marketing, brand transformation and omnichannel growth, having previously served as General Manager – Media, Branding and Communications at Patanjali Foods.
Bacardi has launched BREEZER Bold in India, extending its BREEZER portfolio with a new 8% ABV ready-to-drink range aimed at consumers seeking more adventurous flavour experiences. The range debuts with three variants – Guava Chilli, Lime & Lager and Grapefruit Yuzu – built around unconventional flavour pairings including sweet and spicy notes, citrus and hops, … Read more
BHIVE Workspace has launched its first brand film featuring brand ambassador Milind Soman, spotlighting its campus workplace model that combines office space with sports, recreational and lifestyle facilities. The film opens with Soman doing pushups in a conventional office before cutting to a BHIVE campus, where a pickleball court prompts him to declare, “Now THIS … Read more
Accenture has appointed Emma Chalwin as its new Chief Marketing Officer, effective October 1, 2026. She will lead the company’s global marketing and communications strategy, reporting to CEO Julie Sweet. Chalwin joins from Workday and brings over 30 years of marketing experience across leading technology companies, including Salesforce and Adobe.
Honasa Consumer has promoted Nishchay Bahl to Chief Business Officer – Offline. He will lead the company’s offline business across General Trade, Modern Trade and other channels, after serving as Senior Vice President – Offline Revenue for nearly three years. Bahl brings over 17 years of experience across FMCG and consumer businesses, with previous leadership … Read more