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Day: September 9, 2026

zingbus Onboards Team Pumpkin to Drive PR and Thought Leadership

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Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner. The mandate spans media relations, business storytelling, executive profiling and thought leadership, with a focus on zingbus’ communications around intercity mobility, technology, electric mobility and shifting consumer travel preferences. The appointment comes as zingbus scales its presence across … Read more

Alia Bhatt’s Ed-a-Mamma Unveils AW26 Collection ‘The World Is Ours’

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Ed-a-Mamma, the conscious kidswear brand founded by actor Alia Bhatt, has launched its Autumn-Winter 2026 collection, ‘The World Is Ours,’ drawing inspiration from how children see and experience the world. Spanning ages 0-14, the range blends playful storytelling with conscious design, with each category built around a different stage of childhood. Link: https://www.instagram.com/reel/Dc73F8AsKFf/?utm_source=ig_web_copy_link&stkn=NTc4MTIwNjQ2YQ== For the … Read more

Zee5 Overhauls App Experience, Bets on AI-Led Discovery

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Zee5 has rolled out a revamped streaming experience across mobile and connected TV, introducing AI-driven discovery, deeper personalisation and a redesigned interface. The platform is now organised into five sections – Premium Entertainment, Free5, KidZ, TV and Sports – alongside a new AI-powered customer support assistant to handle queries around subscriptions, playback, access, content and … Read more

Ayushmann Khurrana Fronts Just In Time’s New Watch Campaign ‘Watching Out For You’

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Omnichannel watch retailer Just In Time has rolled out a new brand campaign, ‘Watching Out For You,’ featuring brand ambassador Ayushmann Khurrana. Built around two films, the campaign frames watch-buying as a personal choice shaped by style, personality, occasion and individual taste. The first film explores this personal connection to watch-buying, while the second spotlights … Read more

Digital Titans 2026: Meet the Winners Honouring the Minds Behind the Media

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Digital Titans 2026 by Viral Vault India is an industry awards program celebrating media planners, media buyers, performance leaders, and brand custodians shaping the future of digital marketing and advertising in India. Winners List Name Designation Company Sonam Upadhayay Associate Director WPP Media Ankur Sharma Associate Director Zenith Anmol Bhatt Associate Director Client Services EssenceMediacom … Read more

Google India Puts Creator Mandate Up for Review Amid Bigger Creator Push

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Google India is reviewing its creator mandate and is on the lookout for an agency to manage the business on a retainer basis, according to sources familiar with the development. Collective Artists Network had previously handled Google India’s creator-led work, though details on the retainer’s scope, participating agencies and timeline remain unclear. The review comes … Read more

BoroPlus Steps Into Baby Care with New FromMaa Range

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Emami’s skincare brand BoroPlus has expanded into the baby-care category with the launch of FromMaa, a new range aimed at capturing a share of India’s fast-growing baby-care market. The segment, currently valued at over Rs 40,000 crore, has been witnessing steady growth, prompting the company’s move into the space. Priti A Sureka, director at Emami, … Read more

Havas India Launches Shortcut Shobiz India, Names Farah Lauren Khan to Lead

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Havas India has entered the luxury experiential space with the launch of Shortcut Shobiz India, a new agency built in partnership with Paris-based Shortcut and Havas India’s own experiential unit, Shobiz. The move marks Shortcut’s first foray into India, following its recent expansion into Milan, and positions the agency to tap into India’s luxury market, … Read more

Cars24’s CEO Becomes King Vikram in a Bold Betaal-Inspired Campaign

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Cars24 is taking an unconventional route with its latest brand campaign, casting its own CEO Vikram Chopra as the lead character rather than having him appear as himself. Developed by Talented in collaboration with Bang Bang Mediacorp, the campaign reimagines the classic Vikram-Betaal folklore, recasting the wise king as Chopra and using Betaal’s endless questioning … Read more