Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner. The mandate spans media relations, business storytelling, executive profiling and thought leadership, with a focus on zingbus’ communications around intercity mobility, technology, electric mobility and shifting consumer travel preferences.
The appointment comes as zingbus scales its presence across intercity routes and builds out its premium mobility offering, positioning the brand for a stronger voice in conversations shaping India’s travel and mobility landscape.
Prashant Kumar, co-founder and CEO of zingbus, said the company wants to be part of the larger industry conversations defining the future of travel in India, adding that the partnership with Team Pumpkin will help zingbus articulate its journey and perspective more effectively while building credibility across media and industry stakeholders.
Swati Nathani, co-founder and CEO of Team Pumpkin, said zingbus operates at a compelling intersection of mobility, technology and evolving consumer behaviour. She added that the agency’s focus will be on surfacing the larger stories emerging from this space to drive relevant media conversations and establish a consistent, credible voice for the brand and its leadership.
The mandate marks Team Pumpkin’s latest addition to its mobility and technology-focused client roster, as it takes on zingbus’ communications mandate at a time when the intercity travel segment is seeing rising competition and increased focus on premium, tech-enabled services.
