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Frodoh Teams Up with STAGE to Unlock First-Screen Ad Inventory on Regional OTT

AdTech company Frodoh has partnered with regional OTT platform STAGE to launch a first-screen monetisation framework on STAGE’s app, opening up new advertising placements without disrupting the viewing experience. The collaboration will let STAGE offer ad placements on its home screen and discovery interface, while keeping actual content streaming ad-free. Frodoh’s framework, built specifically for … Read more

CREX appoints Anuj Bhasin as chief revenue officer

CREX has appointed Anuj Bhasin as chief revenue officer, bringing 25+ years of experience across ESPN, Zee, HT Media, Network18 and Jagran New Media. He’ll lead revenue strategy, partnerships, and monetisation across CREX’s cricket ecosystem, aiming to turn strong audience engagement into a larger, diversified business.

Ferrero Rocher says ‘I’m a Bar’ as it enters India’s premium chocolate space

When a brand has spent decades owning one format, changing its shape is more than a product launch-it’s a brand strategy. Ferrero Rocher is now taking its premium equity from the familiar golden-wrapped praline to the chocolate bar aisle in India. The brand has launched Ferrero Rocher Bars, marking its entry into the premium chocolate bar … Read more