STIM Spark has partnered with actor Vedika Pinto for a new campaign promoting its Instant Whitening toothpaste, bringing its Oral Beauty proposition into the popular GRWM (Get Ready With Me) format.
Link: https://www.instagram.com/reel/Dc-z-TvO2pp/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
The campaign film follows Pinto through her hair and makeup routine as she gets ready for a date, with her smile added as the final touch – positioning oral care as part of a beauty routine rather than a separate step.
The toothpaste uses purple colour-correcting technology to neutralise yellow tones on teeth, offering an instantly whiter-looking smile. It is priced at Rs 299 for a 100g tube and is available across Amazon India, Blinkit, Instamart, Flipkart and Zepto.
Vidushi Khuller, founder, STIM Spark, said the campaign marks the brand’s first major step toward building awareness for Oral Beauty as a category in India, and that Pinto was chosen for bringing the same fresh, unapologetic energy the brand is built around. She added that the reel was designed to feel authentic rather than like a traditional ad – capturing Pinto’s actual getting-ready routine – with the goal of encouraging consumers to view their smile as an extension of their beauty regimen.
The campaign is part of STIM Spark’s broader push to position oral care within the beauty and self-care space, with the brand planning further creator collaborations through the coming year as it looks to carve out a distinct identity in India’s increasingly crowded personal care market.
