Bacardi has launched BREEZER Bold in India, extending its BREEZER portfolio with a new 8% ABV ready-to-drink range aimed at consumers seeking more adventurous flavour experiences.
The range debuts with three variants – Guava Chilli, Lime & Lager and Grapefruit Yuzu – built around unconventional flavour pairings including sweet and spicy notes, citrus and hops, and grapefruit and yuzu.
Goodies Narayanan, marketing director, India, Bacardi, said understanding evolving consumer preferences sits at the core of how the company builds its brands, noting that Indian consumers are increasingly drawn to new and adventurous taste experiences. She added that BREEZER Bold reflects these shifting preferences through flavour combinations inspired by local tastes, while introducing something new to the RTD category. As category leader, she said Bacardi is looking to give consumers more choice and new ways to explore flavour through the expanded portfolio.
BREEZER Bold will roll out at select retail outlets across Bengaluru, Mumbai, Pune, Uttar Pradesh, Goa and Daman starting September 14, with the company planning to widen availability to additional markets in the coming months.
The launch marks Bacardi’s push to diversify its RTD offering beyond BREEZER’s traditional lighter formats, tapping into rising demand for bolder, higher-strength options within India’s fast-growing ready-to-drink alcoholic beverage segment as brands compete for a younger, experimentation-driven consumer base.
