GianChand Single Malt, the Indian whisky brand from DeVANS Modern Breweries, has appointed INNOCEAN India as its digital and social media agency. The mandate covers digital strategy, creative direction and ongoing social media communication for the brand across India and international markets, with a focus on building GianChand’s digital identity around its provenance, craftsmanship and portfolio – spanning GianChand Signature, Adambaraa and Manshaa. INNOCEAN’s remit includes campaign ideation, content development, platform-specific calendars, amplification, AI-led content solutions and ongoing performance optimisation.
The appointment comes as GianChand rides a wave of international recognition, with Adambaraa named Best Indian Whisky and Best Indian Single Malt Whisky at the 2025 International Whisky Competition, and GianChand Single Malt winning a Double Gold at the 2026 San Francisco World Spirits Competition.
Jaeho Yoo, CEO and MD, INNOCEAN India, said GianChand’s Indian provenance and craftsmanship give the agency a genuinely distinctive story to build a contemporary brand world around, rather than leaning on heritage alone, with the aim of making GianChand culturally relevant to a new generation while staying rooted in what makes it uniquely Indian. Santosh Kumar, COO, INNOCEAN India, added that the mandate is about translating the brand’s quality and story into social-first narratives that build both stature and sustained engagement.
Monalisa Mandal, Sr. VP Marketing, DeVANS Modern Breweries, said the brand sought a partner combining strategic clarity, creative storytelling and a future-facing approach as it enters its next growth phase. The mandate will also cover Jammu-rooted provenance storytelling, whisky-education content, cultural communication and creator collaborations.
