The Board of Control for Cricket in India (BCCI) has decided to bring the IPL 2027 mini-auction back to India, ending a three-year run of overseas venues, while deferring a decision on the future of the Impact Player rule. The decisions were taken at the IPL Governing Council meeting on September 15, with the BCCI … Read more
BabyOrgano, an Ayurvedic wellness brand for kids, has launched its first brand film, moving beyond product-focused messaging to open up a conversation around contemporary Indian parenting and shared responsibility between partners. The film captures a pivotal moment for a young family – a mother returning to work after maternity leave while a father steps into … Read more
Taneira, the Tata brand, has launched its Durga Pujo campaign “From a Mother’s Hands to Yours,” drawing a parallel between Maa Durga’s homecoming during the festival and a daughter’s own journey back to her roots. The campaign film traces a daughter’s evolving relationship with the saree across life stages – from trying on her mother’s … Read more
GianChand Single Malt, the Indian whisky brand from DeVANS Modern Breweries, has appointed INNOCEAN India as its digital and social media agency. The mandate covers digital strategy, creative direction and ongoing social media communication for the brand across India and international markets, with a focus on building GianChand’s digital identity around its provenance, craftsmanship and … Read more
Libas has launched Utsav – A Celebration of Festivals, its latest festive campaign that traces the journey of Indian festivities from ritual preparation to welcoming the divine feminine, ultimately drawing a line to the women who embody that same strength every day. Link: https://www.instagram.com/reel/DdJihuPzge5/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The campaign unfolds in two chapters. The first, “Preparation,” centres on … Read more
The government has moved to clear the air around UPI charges, confirming that person-to-person (P2P) payments will remain completely free, regardless of transaction amount. The clarification comes alongside a new merchant discount rate (MDR) framework that will apply only to a small slice of person-to-merchant (P2M) transactions. Under the new rules, a 0.4% MDR kicks … Read more
Max Cement, manufactured by Green Valley Industries Limited, has launched Mil Kar Banate Hai, a new brand campaign fronted by Bollywood actor Suniel Shetty and rolled out across all seven states of Northeast India. The campaign is anchored in a simple idea – that nothing meaningful gets built alone – and moves past straightforward product … Read more
Neha Gupta has joined Honasa Consumer Ltd. as Senior Vice President. She brings experience in building and scaling consumer businesses, having previously held leadership roles at Lenskart and Healthkart.
Independent creative agency Colloquial has conceptualised a new pan-India campaign for Porter that takes aim at a familiar business habit: relying on makeshift logistics workarounds – an office boy, a bike taxi, an informal arrangement – simply because that’s what business owners have always done. Link 1: https://youtu.be/NFi0kA668FE?si=TsUO7CT-vNeqzXNmLink 2: https://youtu.be/7pgPgQyE-n4?si=pkLfw2f57mjdf3rkLink 3: https://youtu.be/apBUHlOZC0M?si=N2IQV0o4tNQfpuU5 The campaign takes … Read more
HP and Perplexity are deepening the AI-on-PC push with a new partnership that pre-loads the Perplexity Windows app on select HP devices, giving users built-in access to AI-powered research, productivity tools and task automation – including Perplexity Computer, which works across files, Microsoft 365 apps and the web. The rollout starts with HP’s ZBook Ultra … Read more