Page Industries, the exclusive licensee of JOCKEY International Inc. (USA), has launched “150 Years Young,” a campaign celebrating Jockey’s 150-year global legacy and its continued relevance in India. Anchored by the tagline “Never Stopped. Never Will.”, the campaign spotlights the brand’s journey of continuous innovation and category expansion over the decades. Jockey has steadily broadened … Read more
Rivaah by Tanishq has unveiled “One Wedding. Many Stories.”, a campaign built around the idea that today’s bride crafts her wedding as a deeply personal expression, shaping everything from destination and celebrations to jewellery, people and experiences over months of planning. Conceptualised by TBWA\Lintas, the campaign moves the conversation beyond jewellery alone, building a wider … Read more
Rahul Dhamnani has joined Performics India as Director of Growth. He moves to the Publicis Groupe-owned performance marketing agency after serving as Sales Lead – Enterprise at Pepper Content. In his new role, he will focus on enterprise growth, performance, data, technology and AI.
Dollar Industries, one of India’s leading hosiery brands, has extended its association with superstar Mahesh Babu, continuing his role as brand ambassador for Dollar BigBoss in the South Indian market. The renewed campaign will feature the actor, producer and media personality in a dynamic new avatar, with a fresh television ad film created specifically for … Read more
Air India has been named the title sponsor of Zee TV UK’s Sa Re Ga Ma Pa 2026, with the new season of the singing reality show set to premiere on September 19, 2026. The upcoming season will run across 36 episodes in a concert-style format featuring 100 live musicians, backed by a royal-inspired set. … Read more
The Board of Control for Cricket in India (BCCI) has decided to bring the IPL 2027 mini-auction back to India, ending a three-year run of overseas venues, while deferring a decision on the future of the Impact Player rule. The decisions were taken at the IPL Governing Council meeting on September 15, with the BCCI … Read more
BabyOrgano, an Ayurvedic wellness brand for kids, has launched its first brand film, moving beyond product-focused messaging to open up a conversation around contemporary Indian parenting and shared responsibility between partners. The film captures a pivotal moment for a young family – a mother returning to work after maternity leave while a father steps into … Read more
Taneira, the Tata brand, has launched its Durga Pujo campaign “From a Mother’s Hands to Yours,” drawing a parallel between Maa Durga’s homecoming during the festival and a daughter’s own journey back to her roots. The campaign film traces a daughter’s evolving relationship with the saree across life stages – from trying on her mother’s … Read more
GianChand Single Malt, the Indian whisky brand from DeVANS Modern Breweries, has appointed INNOCEAN India as its digital and social media agency. The mandate covers digital strategy, creative direction and ongoing social media communication for the brand across India and international markets, with a focus on building GianChand’s digital identity around its provenance, craftsmanship and … Read more
Libas has launched Utsav – A Celebration of Festivals, its latest festive campaign that traces the journey of Indian festivities from ritual preparation to welcoming the divine feminine, ultimately drawing a line to the women who embody that same strength every day. Link: https://www.instagram.com/reel/DdJihuPzge5/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The campaign unfolds in two chapters. The first, “Preparation,” centres on … Read more