The government has moved to clear the air around UPI charges, confirming that person-to-person (P2P) payments will remain completely free, regardless of transaction amount. The clarification comes alongside a new merchant discount rate (MDR) framework that will apply only to a small slice of person-to-merchant (P2M) transactions. Under the new rules, a 0.4% MDR kicks … Read more
Max Cement, manufactured by Green Valley Industries Limited, has launched Mil Kar Banate Hai, a new brand campaign fronted by Bollywood actor Suniel Shetty and rolled out across all seven states of Northeast India. The campaign is anchored in a simple idea – that nothing meaningful gets built alone – and moves past straightforward product … Read more
Neha Gupta has joined Honasa Consumer Ltd. as Senior Vice President. She brings experience in building and scaling consumer businesses, having previously held leadership roles at Lenskart and Healthkart.
Independent creative agency Colloquial has conceptualised a new pan-India campaign for Porter that takes aim at a familiar business habit: relying on makeshift logistics workarounds – an office boy, a bike taxi, an informal arrangement – simply because that’s what business owners have always done. Link 1: https://youtu.be/NFi0kA668FE?si=TsUO7CT-vNeqzXNmLink 2: https://youtu.be/7pgPgQyE-n4?si=pkLfw2f57mjdf3rkLink 3: https://youtu.be/apBUHlOZC0M?si=N2IQV0o4tNQfpuU5 The campaign takes … Read more
HP and Perplexity are deepening the AI-on-PC push with a new partnership that pre-loads the Perplexity Windows app on select HP devices, giving users built-in access to AI-powered research, productivity tools and task automation – including Perplexity Computer, which works across files, Microsoft 365 apps and the web. The rollout starts with HP’s ZBook Ultra … Read more
Stable Money has launched Badhte Jao, a national campaign built around a musical film that reframes the fixed deposit as a quietly dependable presence in Indian households – much like the instrument itself. The insight: despite roughly 95% of Indian households relying on bank FDs as a core savings vehicle (per SEBI), the product has … Read more
Bajaj Pulsar is marking 25 years of the brand with a sequel to its now-iconic 2001 launch campaign, reuniting the same two nurses from the original film for an encounter that mirrors their first. Conceptualised by Ogilvy, the new ad has the pair experience a wave of déjà vu beneath a familiar white sheet, flashing … Read more
Flipkart has unveiled its Big Billion Days Sale campaign with a nearly five-minute-long ad packed with celebrities and influencers, built around a time-loop premise where a man repeatedly transforms his life with a little help from the sale. The star-studded cast includes Rohit Sharma, Jackie Shroff, Aditya Srivastava (CID’s Inspector Abhijeet), Samay Raina, Geni Kamki, … Read more
Meta has rolled out Meta One, a new subscription line spanning Instagram, Facebook, WhatsApp and Meta AI, with Indian pricing starting at Rs.79 a month. The core apps stay free – Meta One is positioned as an add-on layer offering deeper AI access and exclusive features, with over 50 new additions rolling out and Edits … Read more