Dollar Industries, one of India’s leading hosiery brands, has extended its association with superstar Mahesh Babu, continuing his role as brand ambassador for Dollar BigBoss in the South Indian market. The renewed campaign will feature the actor, producer and media personality in a dynamic new avatar, with a fresh television ad film created specifically for South Indian audiences.
Vinod Kumar Gupta, Managing Director, Dollar Industries Limited, said the brand has seen significant demand and growth across all its product categories since introducing its range in the South Indian market in 2024. He credited the association with Mahesh Babu for benefiting the brand manifold, adding that the partnership has proven fruitful enough to warrant continuation, with a new ad film featuring the actor set to roll out soon.
The move underlines Dollar’s continued investment in the South Indian market, using star power to build brand recall and trust in a region where the company has been steadily scaling its presence since its 2024 entry. With Mahesh Babu’s pan-regional popularity and strong connect with Southern audiences, the brand is banking on the association to further cement Dollar BigBoss’s visibility and appeal across the market as it looks to sustain its growth momentum in the region.
