Air India has been named the title sponsor of Zee TV UK’s Sa Re Ga Ma Pa 2026, with the new season of the singing reality show set to premiere on September 19, 2026.
The upcoming season will run across 36 episodes in a concert-style format featuring 100 live musicians, backed by a royal-inspired set. The judging panel brings together Shankar Mahadevan, Kumar Sanu, Javed Ali and Niti Mohan. The partnership pairs Air India, which connects India to international markets, with Sa Re Ga Ma Pa’s positioning as a cultural bridge for Indian audiences overseas.
In the UK and Europe, the show will stream across Zee TV UK, Zee TV DE, Zee5 and digital platforms, reaching viewers through Sky, Virgin Media, Samsung TV Plus, Rakuten TV, BT/EE and other services, alongside Zee TV UK’s digital footprint of over 16 million Facebook followers and 9 million YouTube subscribers. The season’s timeline coincides with the festive and travel season, spanning Navratri, Dussehra, Karwa Chauth, Diwali, Christmas and New Year, and will also carry associate partnerships with Southall Travel, Bigen, Remitly, Vitabiotics, Rutland Hall Hotel & Spa, Pooja Sweets and Dairy Valley.
Parul Goel, Territory Head Europe, Zee Entertainment UK, called the collaboration a natural pairing between India’s biggest singing reality show and its flagship global airline, adding that the season’s scale, format and talent lineup aim to celebrate India and its global diaspora community like never before.
The show will be promoted across TV, digital, streaming, social and outdoor platforms in the UK and Europe.
