Page Industries, the exclusive licensee of JOCKEY International Inc. (USA), has launched “150 Years Young,” a campaign celebrating Jockey’s 150-year global legacy and its continued relevance in India. Anchored by the tagline “Never Stopped. Never Will.”, the campaign spotlights the brand’s journey of continuous innovation and category expansion over the decades.
Jockey has steadily broadened its portfolio beyond its original innerwear focus to keep pace with evolving consumer needs, growing into categories like athleisure, activewear, and dedicated lines for women, kids and Gen Z consumers – positioning itself as an everyday companion for millions across India.
Nihal Rajan, Chief Marketing Officer, Jockey India, said 150 years is a significant milestone for the brand, but sees it as just the beginning of its journey. He noted that Jockey’s three-decade run in India has been shaped by a deep understanding of shifting consumer needs, translated into product innovation, category expansion and a strong manufacturing and retail ecosystem.
Rajan added that the campaign reflects a broader shift in how everyday wear is perceived – moving from purely functional to deeply personal – as consumers increasingly seek comfort that enables both movement and self-expression. He pointed out that as the lines between innerwear and outerwear continue to blur, Jockey aims to stay at the forefront of this shift, shaping how modern India experiences comfort in its most essential form.
The campaign underscores Jockey’s ambition to remain culturally and functionally relevant as consumer expectations around everyday wear continue to evolve alongside changing lifestyles.
