Boomerang Collaborations, a media buying, PR and advertising agency, has been named the Public Relations partner for VinFast India, in association with Velocity Fintrust – a move aimed at accelerating the global EV brand’s visibility in the Indian market.
The mandate is broad by design. Boomerang will lead strategic media outreach, press relations, brand storytelling, and product communication, alongside thought leadership and influencer engagement, with dedicated communication support around VinFast’s upcoming launches. The larger goal: position VinFast as a progressive, technology-first, globally-experienced EV brand among Indian consumers and industry watchers alike.
Shrey Goel, director at Boomerang Collaborations, called the timing apt, noting that VinFast brings global EV expertise and a fresh perspective to India’s fast-evolving electric mobility space. He said the mandate is about building credible brand visibility and sparking real conversations that connect VinFast with consumers, media, and the wider automotive ecosystem.
Vikas Bohra, VP at Velocity Fintrust, echoed the sentiment, framing the partnership as a chance to establish VinFast as both a credible and aspirational choice for Indian EV buyers, backed by consistent, high-impact communication.
To execute this, Boomerang will draw on its cross-functional strengths – spanning PR, media relations, mainstream advertising, digital communications, influencer marketing, and event-led engagement – to build an integrated, always-on brand presence for VinFast in India.
As India’s EV race intensifies, this partnership signals VinFast’s intent to compete not just on product, but on presence – turning market entry into sustained mindshare.
