Mastercard has appointed We. Communications as its global communications partner, adding a new agency mandate to the payments and technology company’s roster.
The agency shared the news in a LinkedIn post, saying it was honoured to be chosen by one of the world’s most recognised brands. It described Mastercard as a company writing its next chapter, one that builds on the lasting power of ‘Priceless’ while bringing to life the full story of what the brand is today and where it is headed next.
Under the partnership, We. Communications will support Mastercard’s global communications as the brand continues to build on its long-running ‘Priceless’ platform. The agency will also help communicate Mastercard’s wider brand narrative, including its technology business and its future direction.
In its post, the agency pointed to what it brings to the table every day: deep technology expertise, the ability to navigate complexity, an unwavering commitment to innovation and a strong belief in partnership. It said it was proud to be chosen for these strengths.
The assignment will be delivered through We. Communications’ global network, and it adds Mastercard to the agency’s international client portfolio.
The appointment comes as Mastercard looks to tell a broader story than its best-known platform. While ‘Priceless’ remains central, the brand is also placing its technology business and future direction within its narrative, with the agency’s global reach and technology expertise set to support that effort across markets.
