Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The mandate aims to strengthen the brand’s media presence and shape its communication strategy as the intimatewear brand looks to build its presence among contemporary consumers.
Under the assignment, Teammate PR will handle media relations, brand storytelling and thought-leadership initiatives. Communication will draw on the brand’s heritage while exploring themes such as product innovation, changing consumer behaviour, retail expansion and the evolution of intimatewear.
The appointment comes as Groversons Paris Beauty widens its consumer touchpoints through exclusive brand outlets, shop-in-shop formats and e-commerce platforms, alongside a presence in international markets, including the Middle East and Gulf region. Its portfolio spans lingerie, loungewear, activewear, nightwear, thermals and everyday lifestyle essentials. As the group enters its third generation of leadership, it is also placing greater emphasis on technology, digital engagement, product development and an expanding omnichannel presence.
Siddharth Grover, director, Groversons Group, said the partnership will help the brand build on its seven-decade legacy while responding to shifting consumer preferences around fashion, intimatewear and self-expression. Nishant Bansal, founder director, Teammate PR, said the agency will focus on strengthening the brand’s media visibility and building a narrative around its heritage and evolving consumer expectations.
