Macaw Paints has released its second TVC featuring Kartik Aaryan, who plays ‘The Macaw Genie’ and grants a homeowner’s wishes for a colourful makeover. The film builds on the ‘Macaw ke rang, magic ke sang’ proposition and opens with a man petting a macaw in his room before the bird transforms into Aaryan’s character.
The Genie then grants the man’s wishes, setting off a series of transformations that change the look of his space. The campaign centres on Macaw Paints’ 10,000+ shades, with the Genie serving as a metaphor for turning consumers’ colour preferences into home makeovers.
Kartik Aaryan said Macaw Paints has a fun and imaginative way of looking at colours, and he enjoyed taking that idea forward. Turning someone’s vision for their home into reality with a little magic, he added, makes the story relatable, especially in the festive season. Megha Beriwala Gupta, marketing director, Macaw Paints and Shyam Steel Group, said festivals make people look at their homes differently. The brand wanted to capture the emotional side of home transformation while keeping communication light, engaging and memorable.
The TVC is part of a wider festive campaign across digital and social platforms, on-ground activations and other consumer touchpoints during Durga Puja and Diwali. Aaryan was appointed Macaw Paints’ brand ambassador in 2025, and this is his second TVC for the brand.
