ColorPlus has unveiled its Autumn Winter 2026 campaign, ‘Live the Pause’, featuring actor Abhay Deol. Rather than chasing the next milestone, the campaign champions the opposite instinct – slowing down and being present in the moment.
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Deol anchors the campaign as a natural fit for its philosophy, embodying someone who moves at his own pace and makes choices on his own terms. The collaboration also marks a fresh style direction for the brand’s casual menswear line, with corduroy emerging as the standout fabric across classic silhouettes reworked for a contemporary setting.
Satyaki Ghosh, Wholetime Director & CEO of Raymond Lifestyle, said ‘Live the Pause’ captures a brand personality that feels organic to ColorPlus – the confidence to ease off, enjoy the present, and live on one’s own terms. He added that pairing wardrobe staples with a bold, vibrant palette brings energy and effortless style into everyday dressing.
Abhay Deol said he’s drawn to partnerships that carry a genuine point of view beyond the product itself, adding that ColorPlus’s evolution reflects a more modern take on how a man chooses to live, dress, and spend his time. He called the campaign’s message especially resonant for the present moment and expressed enthusiasm about bringing it to life through the AW’26 rollout.
The campaign firmly roots the AW26 collection in classic-meets-contemporary menswear, with corduroy positioned as the season’s defining fabric across key wardrobe pieces.
