A scoop of whey protein used to come with one question: how much protein is in it? That question has multiplied. Today’s buyer wants to know what else is in the tub, how it was made, whether it will sit well, and whether it tastes like the marketing promised. BigMuscles Nutrition, one of India’s leading … Read more
Parle Products has expanded its premium Milano portfolio with the launch of Parle Platina Hide & Seek Milano Mini’s, a bite-sized version of its signature chocolate-filled cookie. The launch is backed by a new campaign, “Bite Size Indulgence,” anchored by an AI-powered film. The new format responds to a shift in premium snacking preferences, as … Read more
Canva has launched its largest brand campaign in India to date, ‘Aap Aur Canva, Jodi Wah Wah!’, bringing together Farah Khan, Raghu Ram and Terence Lewis to spotlight how AI can help creators, professionals and small businesses turn ideas into finished work. Building on the earlier ‘Dil Se Design Tak’ platform, the campaign shifts focus … Read more
Air India has rolled out the next phase of its brand platform, ‘There is an Air About India,’ timed to the Asian Games and fronted by young cricket sensation Vaibhav Sooryavanshi. The digital film shifts the campaign’s focus from national ambition to the people behind it – families, coaches, support staff and communities who help … Read more
Apple’s Shot on iPhone franchise has found its newest muse in K-pop sensation ROSÉ, pairing the BLACKPINK star with the iPhone 18 Pro for a music video that doubles as a showcase of mobile filmmaking. The film accompanies “new trick,” ROSÉ’s first solo single since 2024, and arrives amid growing buzz around her upcoming second … Read more