Freyr Energy has appointed cricketer Rohit Sharma as its first brand ambassador and launched a nationwide campaign, Solar Ho, Toh Freyr Ho!, for its rooftop solar business. Rolling out from September 30 as a series of creatives and ad films, it is built around choosing a rooftop solar provider for the long term, given a solar system’s lifespan.
Freyr says it has installed more than 20,000 solar systems across over 40 cities, offering design, financing, installation and servicing. The association comes as rooftop solar adoption grows under the PM Surya Ghar: Muft Bijli Yojana, where eligible households can receive subsidy support of up to Rs 78,000, according to the company.
Saurabh Marda, co-founder and managing director, said Freyr aims to raise the bar for homeowners across the 30-year life of their system, adding that Sharma has done the same in cricket. Co-founder and director Radhika Choudary said families trust a company for the next 30 years when they go solar, and the campaign says that in five words.
Sharma, exclusively managed by RISE Worldwide, said protecting the environment has been close to his heart and that families need a partner they can trust. Marketing head Rajan Mahalingam said the campaign aims to make Freyr the first name families think of for rooftop solar.
