Maars Communicates, an integrated communications and digital marketing agency, has been awarded the communications mandate for Animeta, the AI-powered creator technology company founded by Anish Mehta, former CEO of animation studio Cosmos-Maya. The agency has worked with Animeta before and will continue the association as the company expands across the creator economy, technology, branded content and AI-led content solutions.
Animeta was built to support creators through technology, data, content strategy, brand solutions and monetisation. Positioned at the intersection of creators, brands and technology, its platform helps creators build communities and unlock greater commercial opportunities.
Under the continued mandate, Maars will strengthen Animeta’s visibility across business, technology, media, advertising, creator economy and entertainment. It will also build conversations around the changing economics of content creation and the role of technology in enabling creators.
Mehta said the opportunity today goes beyond creating content and is about building sustainable creator businesses, developing IP and connecting creators, audiences, technology and brands. Mausam Shah, founder and director, PR, Maars Communicates, said the creator economy is shifting from being reach-driven to a serious business ecosystem, with Animeta at the heart of that transition. Aayush Shah, co-founder and director, digital and business development, said the agency will pursue an integrated communications approach linking Animeta’s work to wider conversations across digital, AI, creators and branded content.
