Schneider Electric has launched Unica Pure+, a new range of fully flat designer switches, positioning it as a standout feature of festive home upgrades. The launch comes alive through its brand film, ‘Pure Design, Pure Delight’, built around the idea that the festive season is a time when familiar spaces are reimagined.
The film is set at a lively family gathering, where a curious child keeps asking the adults to switch the fan, lights and even Wi-Fi on and off, just to feel the satisfying press of the new flat switch. A familiar object becomes a novelty, capturing the thought that when design is hard to resist, even the simplest interaction can become a moment of delight.
Ratnesh Pandey, Vice President, Marketing, Schneider Electric India, said great design makes festive moments more meaningful, and Unica Pure+ is meant to quietly lift a space and bring more pride to everyday living.
The range is available in Silver Bronze, Polar White, Volcanic Grey and Warm Grey, and is rated for over 1 lakh clicks. It is also compatible with the Wiser Home Automation range for smart-home setups. The campaign will run across OOH, OTT, digital, retail, BTL and ecommerce.
