H&M Beauty India has appointed Sharvari as its first-ever brand ambassador. In the role, she will front the brand’s beauty communication in the market, bringing her personal style and perspective to H&M Beauty.
Sharvari said she has always seen beauty as a way to express herself, have fun and feel confident in her own skin. What she connects with most, she added, is the belief that beauty doesn’t have to feel complicated, and can be accessible, effortless and completely your own.
H&M Beauty brings together makeup, fragrance, hair and body care, designed to make beauty an effortless part of personal style, the final accessory to every look. Helena Kuylenstierna, director, H&M India, said it has been a fantastic first year for the category and the brand wants to build on that momentum. Tove Virding, head of marketing, H&M Beauty, described Sharvari as someone who represents the energy and attitude of the next generation of beauty in India, with a confident, individual approach to fashion and beauty.
The partnership is an important step in positioning H&M Beauty as a fashion-led beauty destination for a new generation of consumers.
The new assortment includes the Elixir Gold Perfume, Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush, Plump Gloss and EDP Fragrance kit. The range is available online at Hm.com, Nykaa.com and Myntra.com, as well as at all H&M stores across India from October 1.
