Nykaa Cosmetics has launched a three-film campaign for its Lovestruck Lipstick, starring Rasha Thadani, face of Nykaa Cosmetics, and actor Rohit Saraf. Built around the idea of ‘Love At First Swipe’, the campaign gives the classic love-at-first-sight story a beauty-led twist. It follows a chance connection between the two that develops through a series of playful encounters and flirtatious moments.
Link 1: https://www.instagram.com/reel/Dds0zXIuFO3/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
Link 2: https://www.instagram.com/reel/DdtgYCOzsW8/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
Link 3: https://www.instagram.com/reel/DdtxyFKoa84/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
The first film features an unexpected encounter, where a passing moment turns into a memorable first impression. The second brings the pair together at a party, where their chemistry becomes harder to ignore and the Lovestruck lipstick makes its introduction. The third film brings another encounter, leaving the story open-ended and hinting at what could happen next. By unfolding across three chapters, the campaign lets the romance build gradually while keeping the product at the centre of the story.
The lipstick is integrated into the narrative, with its one-swipe payoff used as a key part of the ‘Love At First Swipe’ idea. Rather than treating the product as an add-on, the films let the shade and finish play a part in the chemistry between the two leads. Lovestruck Lipstick offers rich velvet colour, a smooth matte finish and a lightweight formula powered by Velvet Flex Technology.
The range is available in 12 shades, covering everyday neutrals as well as more expressive colours, so shoppers can choose a look that suits both daily wear and bolder moments. Priced at Rs 799, the lipstick is available through Nykaa.com, the Nykaa app and Nykaa stores.
